![]() ![]() He is ranked by the Wall Street Journal as one of the top six most influential business thinkers and he is widely regarded as the Father of Modern Marketing. Kotler ranked fourth after Peter Drucker, Bill Gates, and Jack Welch. ![]() In 2005, The Financial Times surveyed 1,000 executives in 25 countries about the Most Influential Business Writers & Management Gurus, and Dr. Kotler has an incredible international presence- his books have been translated into approximately 25 languages, and he regularly speaks on the international circuit. He is the author of over 55 marketing books, including “Marketing Management” (now in its 14th edition), “Principles of Marketing,” “Kotler on Marketing: How to Create, Win, and Dominate Markets,” and “Marketing 3.0: From Products to Customers to the Human Spirit".ĭr. ![]() Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University where he has been on the faculty since 1962. “Marketing 4.0: Moving from Traditional to Digital" by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawanĭr.
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